Objective
To grow The Drag Audio, a student-run audio production house, into a leading name in podcasting while fostering talent and expanding its reach.
To grow The Drag Audio, a student-run audio production house, into a leading name in podcasting while fostering talent and expanding its reach.
Solution
Through strategic initiatives, I grew The Drag Audio’s podcast portfolio from around five to over a dozen shows, secured client work, and scaled the team from 5-10 members to over 40 hires. This transformation positioned The Drag Audio as a leader in student-driven podcasting.
Through strategic initiatives, I grew The Drag Audio’s podcast portfolio from around five to over a dozen shows, secured client work, and scaled the team from 5-10 members to over 40 hires. This transformation positioned The Drag Audio as a leader in student-driven podcasting.
Approach
Brand Building: Established a strong social media presence and consistent branding to enhance visibility.
Quality and Outreach: Delivered exceptional podcasting content and spoke in classes to recruit and inspire talent.
Revenue Streams: Monetized the newsletter by selling ad space and expanded through collaborations with other podcasts, Texas Student Media, and the University of Texas.
Press and Networking: Secured media coverage and built strategic partnerships to amplify The Drag Audio’s presence.
Team Growth: Created a program for first-year students to shadow staffers, fostering mentorship and a pipeline for new talent.
Results
The Drag Audio became a sought-after destination for aspiring storytellers, attracting dedicated team members who valued the collaborative culture. Created a leadership team and innovative programs to ensure a steady influx of fresh talent and ideas. This holistic approach elevated The Drag Audio’s reputation and positioned it as a standout in the podcasting landscape.
The Drag Audio became a sought-after destination for aspiring storytellers, attracting dedicated team members who valued the collaborative culture. Created a leadership team and innovative programs to ensure a steady influx of fresh talent and ideas. This holistic approach elevated The Drag Audio’s reputation and positioned it as a standout in the podcasting landscape.