Objective
To support Texas Student Media’s mission by driving advertising revenue, providing marketing strategies, and contributing to campaigns that amplify student voices.
To support Texas Student Media’s mission by driving advertising revenue, providing marketing strategies, and contributing to campaigns that amplify student voices.
Solution
I actively engaged in prospecting and selling advertising space, creating compelling campaign materials, and supporting organizational events to promote the mission and generate revenue. My efforts contributed significantly to the Support Student Voices campaign, which raised over $10,000.
I actively engaged in prospecting and selling advertising space, creating compelling campaign materials, and supporting organizational events to promote the mission and generate revenue. My efforts contributed significantly to the Support Student Voices campaign, which raised over $10,000.
Approach
Advertising Sales: Prospected new clients, pitched advertising opportunities, and negotiated agreements to secure placements across media properties and events.
Marketing Strategies: Worked closely with clients to provide tailored marketing solutions, ensuring campaigns met their objectives.
Creative Contributions: Developed campaign assets, including copy, press releases, and videos, for the Support Student Voices initiative, driving awareness and donations.
Event Support: Assisted during conferences, board meetings, and events, helping to spread awareness of the organization’s mission and engage stakeholders.
Results
Revenue Generation: Helped secure advertising deals and contributed to a successful fundraising campaign.
Client Engagement: Strengthened relationships with advertisers by delivering value through strategic marketing solutions.
Mission Advancement: Supported organizational efforts to amplify student voices and increase awareness of Texas Student Media’s impact.
Key Takeaways
Working with Texas Student Media highlighted the importance of blending sales, strategy, and creativity to achieve organizational goals. It taught me the value of relationship-building and the impact of strategic marketing in fostering engagement and driving success.
Working with Texas Student Media highlighted the importance of blending sales, strategy, and creativity to achieve organizational goals. It taught me the value of relationship-building and the impact of strategic marketing in fostering engagement and driving success.