Objective
To contribute to CultHealth’s mission by conducting research, developing strategic insights, and supporting brand storytelling initiatives while gaining professional experience in healthcare communications.
To contribute to CultHealth’s mission by conducting research, developing strategic insights, and supporting brand storytelling initiatives while gaining professional experience in healthcare communications.
Solution
Over the course of 10 weeks, I collaborated on diverse projects, including competitive market analyses, audience research, creative briefs, and new business pitches. My contributions ranged from creating decks for key clients to developing patient-centered storyboards, all while applying my storytelling and strategic thinking skills.
Over the course of 10 weeks, I collaborated on diverse projects, including competitive market analyses, audience research, creative briefs, and new business pitches. My contributions ranged from creating decks for key clients to developing patient-centered storyboards, all while applying my storytelling and strategic thinking skills.
Approach
Strategic Research: Conducted in-depth research on competitive brands, market trends, and audience behavior, providing actionable insights for brands such as ASPARLOS and Vorasidenib.
Creative Briefs and Decks: Created comprehensive decks for client presentations, including insights from leadership meetings and audience analysis for glioma and fibromyalgia patients.
Storytelling Expertise: Developed storyboards and creative briefs that combined empathy and data to reflect patient perspectives, leading with human-centric storytelling.
Collaboration and Teamwork: Played a key role in the intern project, contributing ideas, crafting decks, and presenting findings to leadership. Participated in the development of new business pitches, emphasizing collaboration under pressure.
Skill Development: Practiced public speaking, honed my ability to synthesize complex information, and refined my approach to storytelling within a professional healthcare setting.
Results
Enhanced Team Impact: My work contributed to the success of projects for key brands and the intern team’s final presentation.
Strategic Deliverables: Delivered polished, insightful decks for clients and internal use, helping the agency maintain its high standard of excellence.
Professional Growth: Strengthened my research, storytelling, and teamwork skills, gaining valuable experience in healthcare advertising and strategy.
Key Takeaways
This internship taught me to embrace challenges, work under pressure, and think creatively about complex problems. I discovered the power of collaboration and the importance of leading with empathy, both in storytelling and teamwork. Ultimately, I gained confidence in my ability to make meaningful contributions and learned that hard work truly pays off.
This internship taught me to embrace challenges, work under pressure, and think creatively about complex problems. I discovered the power of collaboration and the importance of leading with empathy, both in storytelling and teamwork. Ultimately, I gained confidence in my ability to make meaningful contributions and learned that hard work truly pays off.