General Branding | The Drag Audio
I led the development of The Drag Audio's comprehensive branding, creating a seamless blend of strategy, design, and data-driven insights. From crafting marketing guidelines and social media strategies to analyzing audience behaviors, I ensured every decision was grounded in both creativity and effectiveness. I directed the design of logos, color palettes, and brand messaging, shaping a dynamic identity that established The Drag Audio as a well-renowned production house. I expanded the audience, grew and improved social media engagement and visibility of the brand.
I led the development of The Drag Audio's comprehensive branding, creating a seamless blend of strategy, design, and data-driven insights. From crafting marketing guidelines and social media strategies to analyzing audience behaviors, I ensured every decision was grounded in both creativity and effectiveness. I directed the design of logos, color palettes, and brand messaging, shaping a dynamic identity that established The Drag Audio as a well-renowned production house. I expanded the audience, grew and improved social media engagement and visibility of the brand.
Podcast Branding | The Drag Audio
For each of The Drag Audio’s podcasts, I guided the branding process with a meticulous approach. Collaborating closely with graphic designers, I initiated and refined the creative direction, ensuring visuals were striking and aligned with the overall brand. I approved every graphic and established cohesive brand and copy guidelines, resulting in a unified identity that elevated each podcast’s appeal and reach.
For each of The Drag Audio’s podcasts, I guided the branding process with a meticulous approach. Collaborating closely with graphic designers, I initiated and refined the creative direction, ensuring visuals were striking and aligned with the overall brand. I approved every graphic and established cohesive brand and copy guidelines, resulting in a unified identity that elevated each podcast’s appeal and reach.
Creative Assistance | Movement Nightlife
At Movement Nightlife, I played a pivotal role in revitalizing the brand’s image by creating an innovative brand ambassador program. This program not only boosted engagement but also solidified the brand’s connection with its audience. I approved all creative assets, ensuring every piece of content—from visuals to messaging—aligned perfectly with the brand’s identity, amplifying its impact in a competitive space.
At Movement Nightlife, I played a pivotal role in revitalizing the brand’s image by creating an innovative brand ambassador program. This program not only boosted engagement but also solidified the brand’s connection with its audience. I approved all creative assets, ensuring every piece of content—from visuals to messaging—aligned perfectly with the brand’s identity, amplifying its impact in a competitive space.
Branding and Strategy | Imaginary Friends
For Imaginary Friends, I led a complete rebrand that transformed their identity into a cohesive, event powerhouse. I developed a comprehensive brand strategy house, aligning every aspect of the brand with its core values and goals. I crafted a detailed creative brief that inspired and directed the team, resulting in a reimagined brand that resonated deeply with their audience and positioned them for long-term success.
For Imaginary Friends, I led a complete rebrand that transformed their identity into a cohesive, event powerhouse. I developed a comprehensive brand strategy house, aligning every aspect of the brand with its core values and goals. I crafted a detailed creative brief that inspired and directed the team, resulting in a reimagined brand that resonated deeply with their audience and positioned them for long-term success.
